Founder & CEO
(She/Her) With deep understanding of impact metrics and a recognized expert in the field, Anshula brings 10+ years of experience in non-profit, private, and public sectors. She founded SAMETRICA after witnessing social injustices and gender imbalance during her international work with non-profit and for-profit organizations in Jamaica and India, and having co-founded Young Social Entrepreneurs of Canada, and the Youth Social Innovation Capital Fund. Her passion has also led her to be a regular speaker on using social impact to drive business profitability.
(He/Him) Mark brings 15+ years successfully managing Sales, Operations and Finance teams in the technology and manufacturing sectors. Before joining SAMETRICA, he built a tech startup from $2M to over $20M in ARR, scaling the team from 20 to 200+ employees.
(He/Him) Andrey brings 15+ years of IT and software development experience with tech startups in the e-commerce and the retail industries. In his recent years, he has been applying his passion to DevOps, rolling up his sleeves in all technologies related to cloud, Kubernetes, and CI/CD.